In a major campaign, a lot is at stake: media budgets, fixed air dates, international launches and, above all, the reputation of a brand. Sound is never an afterthought. A voice that doesn’t fit the brand, a legal line nobody can understand, or a spot rejected by a broadcaster because of the wrong loudness can hold up an entire campaign. That’s why agencies don’t choose a studio for its hourly rate. They choose it for the certainty that every version is right the first time. Here are the eight things a studio has to deliver, whether you are producing a campaign in Germany or localising a global one for the German-speaking market.
1. Reliability under pressure
In advertising, deadlines are not negotiable. Air dates, product launches and campaign starts are fixed, and changes often arrive at the last minute: a new tagline, an updated price, a revised legal line. A professional studio builds in buffers and reacts the same day. At our studio, short spots can often be mixed and delivered on the day of recording, even when the schedule is tight.
2. Casting that understands the brand
A voice is part of a brand’s identity, just like its logo, colours and typography. Great commercial audio therefore starts with casting driven by the brief, not by availability. We put together a focused shortlist from our pool of commercial voice actors, with samples recorded on your script if required. On running campaigns we keep the casting consistent, so the brand sounds the same across every flight and every spot. For international campaigns we also cast in several languages.
3. Localising global campaigns for Germany, Austria and Switzerland
When a global campaign comes to the German-speaking market, adapting the voice-over is more than translation. German copy usually runs longer than English, so a line that fits comfortably into 30 seconds in English may need careful rewriting to keep its rhythm and impact. The German voice has to carry the same attitude as the original, and the final mix has to sit seamlessly with the international picture, music and sound design. We work closely with your team to keep the global creative intact while making it sound native in every market.
4. Direction that delivers the creative idea
A great take doesn’t happen by chance. The voice director translates the creative idea into tone, pace and attitude: confident or approachable, energetic or understated. They offer alternatives, pay attention to every word of the tagline and make sure even a fast legal line stays perfectly clear. After the session, the agency doesn’t just have one take, but a real choice.
5. Remote sessions without compromise
Creative director in London, client in New York, production in Berlin? No problem. With SessionLink and Source-Connect, everyone involved listens live in high quality and gives direction in real time. Approvals happen during the session, not days later. This saves feedback rounds and travel, and gives everyone confidence that the result is right.
6. Technical precision and broadcast compliance
A spot that misses the technical specs can be rejected or aired incorrectly. That’s why technical precision is at the core of every commercial mix:
- TV: mixed to EBU R128 at −23 LUFS with a true peak of −1 dBTP, the standard used by German broadcasters and across much of Europe.
- Cinema: stereo or 5.1 mixes for the big screen.
- Online and social media: loudness and dynamics tailored to platforms such as YouTube, Instagram and TikTok.
- Radio and audio ads: punchy, clear and intelligible, even on small speakers.
Every file is listened to and checked before delivery, so it arrives at the broadcaster, the cinema or the platform exactly as intended.
7. Versioning for the whole campaign
A campaign is rarely a single spot. There are cutdowns to 20, 15 and 6 seconds, versions with alternative taglines, radio adaptations, online edits and language versions for other markets. What matters is that every version sounds consistent and is delivered with clear file naming. On request, we also deliver separate stems for voice, music and effects, so later changes are always possible.
8. Discretion and confidentiality
Agencies work with unreleased campaigns, products before launch and sensitive client information. A studio has to handle all of this with complete confidentiality: no material leaves the building without approval, files are transferred securely and only the people working on the project have access. On request, we sign a non-disclosure agreement (NDA).
One point of contact from brief to delivery
The more people involved, the more important short lines of communication become. With us, you get the complete commercial audio production from a single source: casting, recording, voice direction, sound design, music and mixing. One dedicated contact knows your project from the first brief to the last delivered file. That reduces the risk of errors and keeps feedback fast and simple.
Checklist: questions every agency should ask its audio studio
- Can the studio turn around last-minute changes on the same day?
- Is there a shortlist of voices matched to the brief, with samples?
- Can the agency and client listen live and direct remotely?
- Are broadcaster and platform delivery specs reliably met?
- Are all cutdowns, versions and stems delivered with clear naming?
- How is confidential material handled?
- Is there one dedicated contact for the entire project?
Commercial audio at Hertz Studio in Munich
Our studios in Munich have separate recording booths and control rooms, designed for focused work with agency, client and voice talent. The studio is wheelchair accessible. You can see the projects we have worked on in our references. Learn more about our services on the pages commercial audio production, voice-over and sound design.
Frequently asked questions from agencies
How quickly can you book a session?
Often within a few days, and for urgent changes even on the same day. Just get in touch and we will find a solution that fits your schedule.
Can we approve a session entirely remotely?
Yes. With SessionLink and Source-Connect you listen live in high quality, give direction and approve takes during the recording.
Which formats do you deliver?
As standard, broadcast-quality WAV plus MP3 for review. On request, we deliver stereo and 5.1 mixes, stems and all cutdowns in the formats required by broadcasters, cinema advertising companies and platforms.
Do you work on international campaigns?
Yes. We cast in several languages and produce language versions that match the sound of the original, so the brand has the same impact in every market.
Planning a campaign?
Send us your brief, script and key details. We will get back to you quickly with a voice shortlist, a schedule and a quote. Get in touch now.
